Draka is now Prysmian: Global Market Leader Consolidates Brand Strength for a Sustainable Future
As part of a global strategic realignment, Prysmian is unifying its brand identity and integrating the former Draka product range under the “Prysmian” brand. The aim of this transition is to reduce portfolio complexity and establish a clear identity for sustainable technologies. While technical specifications and article numbers remain unchanged, functional improvements to the packaging and precise length markings on the cables deliver greater efficiency in everyday use.
